Case study

RoutEMatch

Simplifying and streamlining the UX and page content dramatically accelerated a transit system software company’s site visits by 38.3% and a conversion increase of 9%.

WEBSITE

INDUSTRY

Technology

PROJECT INCLUDED

Content Structure, UI/UX, Website Design

Image_Routematch_Intro

TRANSIT SOFTWARE COMPANY FINDS A BETTER ROUTE

It was ironic that this mass transit software company’s website was extremely difficult to navigate. With its government / corporate look, 9 main navigation tabs, and dropdown menus containing 6 to 10 sub-pages (containing sub-subpages), visitors were getting lost.

To create a better user experience, we streamlined the content by cutting the main navigation points in half and simplifying the dropdown menu options while retaining all essential information. The newly organized content translated readily to all mobile devices providing users with even more access to the website and its content.

Custom animation demo used to show our client how their site would function.

The new design reflects the modern approach that Routematch uses in their client’s transit system. With a guiding yellow arrow that helps users maneuver through the site and a clear action color to indicate where the user should click, this design isn’t just appealing, but more importantly, functional. We created a design that uses flexible content blocks to allow for smooth updates and content changes, while ensuring the site remains responsive.

Positive Results

With updated branding, website design, and interactive content, the site transformed from cold and corporate to cool and contemporary. While the site was launched in late 2017, the initial numbers look good with a 38.3% increase in visits and a 9% increase in conversions.

POSITIVE RESULTS

With updated branding, website design, and interactive content, the site transformed from cold and corporate to cool and contemporary. While the site was launched in late 2017, the initial numbers look good with a 38.3% increase in visits and a 9% increase in conversions.

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