A health management company’s cold corporate look and feel turned into one of warmth and caring, resulting in steady annual increases in service contracts year over year.

WEBSITE

INDUSTRY

Healthcare Technology

PROJECT INCLUDED

Brand Guidelines Development, Website Design, Brochure and Sales Materials, Corporate Identity Materials, Presentation Templates

Image_ActiveHealth_Intro

A STRATEGIC FOCUS ON PEOPLE PRODUCES PROFITS

Active Health Management of New York specializes in population health management services for health plans, providers, employers, and state governments. Their mission is to enable people to live healthier lives. While their focus is on people, their outdated brand came across as cold, corporate and uninviting.

The challenge of executing their rebrand was to create an inviting persona while retaining a sense of professionalism with deep medical expertise. Brand guidelines and a web style guide were developed that informed the look and feel of their new logo, infographics, brochures, marketing collateral, and a new website, which featured hero shots of people throughout.

Positive Results

Not only was the rebranding well received internally, but it quickly became obvious it was well liked externally as well. Their service contracts for new clients had a 12% increase the following year after launch with continued growth year over year.

Positive Results

Not only was the rebranding well received internally, but it quickly became obvious it was well liked externally as well. Their service contracts for new clients had a 12% increase the following year after launch with continued growth year over year.

Want to learn how we can boost your online presence, brand image, and bottom line?